We are fully ready for the Christmas season here at BMA.
And as part of the team behind the homemade wreaths and lit garland with glued ornaments and wrapped ribbon, I can say that decorating the new office was a project. It was a lot of hands-on work but I’m glad we chose the DIY route. It was cheaper and we are super pleased with how everything turned out, and have gotten so many compliments! In fact, while decorating we had a running joke that we should open a BMA Etsy account (stay tuned).
During my hours spent decking the office halls, I couldn’t help but ponder my personal love for crafting, art, and projects. So I decided to revisit this topic and take a deeper look what is happening in the growing industry of DIY (that has gone from a 30 to 44 billion dollar industry in the past 5 years (Craft Industry Alliance).
How many others truly share my maker spirit?
Turns out a lot do. 55% of older millennials used online videos in the past year to learn an art/craft skill or technique compared to 33% of Americans overall (Mintel). That's more than I expected! Online platforms such as Pinterest and Youtube have created an awesome space for people to learn, develop and share their own DIY talents. And some eventually continue on to sell their products online.
Not only are more people creating, but more people are selling their creations. Mintel states, “45 percent of older millennials (age 30-39) sold an art/craft project they made through an online shop in the past year, compared to 18 percent of consumers overall.” It just makes sense! Millennials are digitally native and known for being savvy entrepreneurs, so what better generation to conduct mini businesses and navigate through these online resources?
Buyers are also realizing that these online platforms such as Etsy and ArtFire are teeming with unique creations. According to Statista, the number of Etsy buyers from 2015-2016 increased by 4 million. And interestingly enough, 60% of visitor traffic was generated through mobile devices. Instead of driving around to every little boutique in town to shop for something unconventional, buyers are whipping out their phones and getting items delivered right to their front door.
The passion for crafting and art has always been there. But people now have more and more digital resources at their disposal, which has encouraged a new generation of makers. But furthermore, a healthy exchange between sellers and people looking for homemade, personalized items. It’s just easier and more efficient now.
Just think of it as your modern day Sunday afternoon market.
Research and Insights