April 4, 2019

Say “Hello” to Miranda Morgan!

Miranda started at BMA in March as a Senior Creative/Copywriter. She comes to us from The Martin Agency where she wrote for brands like Discover Card, Walmart, Donate Life, Oreo and GEICO. She'll be focusing a lot of energy on the Virginia Lottery and lending her immense talent, formidable vision and irreverent sense of humor to the creative product for all of our clients.

Welcome Miranda!

March 5, 2019

Meet Our New Designer / Studio Artist, Ken!

We’re excited to introduce the newest addition to the creative team, Ken McIntyre!

Born and raised right here in Richmond, Ken often finds himself wishing he could better split his time with Richmond and Costa Rica where half of his family is from!

Work? It’s safe to say he's been around the proverbial Richmond Graphic Design scene block, logging time at– La Diff, Circuit City and The Martin Agency. When Ken isn’t pushing pixels he’s spending time with his family, catching live music and shredding the slopes. He loves to cook and  everyone here at BMA is excited considering he snagged 1st place in our annual office Chili Cook-Off, needless to say we will be planning many more food related events.

Ken must be one of those right-place-right-time kinda guys considering he’s bumped into Bobby Flay, Muhammad Ali and nearly everyone in-between. He also subtly mentioned a large back tattoo, that he's since declined the chance to show off. It’s unconfirmed if the celeb sightings and back tattoo are connected, stay tuned as that story unravels.

January 18, 2019

Courthouse Creek Cider – We’ll Drink to That!

We’re looking forward to making great things and tasting great cider with our newest client, Courthouse Creek Cider. Owners, Eric and Liza follow a natural process to their wine making (cider is wine!). It’s a harvest to harvest product crafted with only barrels, apples and yeast.
So, if you haven’t checked them out yet, swing by their tasting room right here in Scott’s Addition or on "the farm." Their farm is a full fledged cidery, gathering place and event space near Goochland. It’s a destination and a trip you’ll be glad you made.

September 19, 2018

A New Spin on Lottery Creative: Featuring Wink Martindale

Don’t deny it, you’ve at one time or another wondered what it would be like to be on the set of a game show. (We all have, so don’t feel weird about it.)

Our latest creative for the Virginia Lottery’s new Win A Spin Scratcher captures this emotion and gives audiences a taste of what it would be like to go from scratching the Win A Spin Scratcher to being on the set of a game show, spinning a prize wheel in front of a live audience. Because, well, that’s exactly what could happen when you play Win A Spin – you scratch to spin and spin to win.

The 30-second TV spot features a woman who goes into a convenience store to purchase a Win A Spin Scratcher, but when the cashier hands the customer the game, it sets off a chain reaction. Suddenly the convenience store is transformed into a game show set, complete with a cheering studio audience. Oh and the host is none other than the legendary, Wink Martindale (link to his Wikipedia or something), who breaks down the game and urges the customer turned contestant to… (Cue studio audience) Spin! The! Wheel!

The spot’s set design, wardrobe and music take cues from the retro game shows we all know and love. Because once we secured Wink Martindale as our host, how could we not fully embrace the 70s/80s game show feel! It’s old school meets a totally new way to game, can you dig it?

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September 19, 2018

The Second City

Last week I visited the Windy City to take a writing class at the famed Second City, and, wow, what an experience! Now, I know what you’re thinking, “Lauren, I always knew you were funny, but I didn’t know your talents extended into thespianism. What’s next? SNL?” And who could blame you for thinking that!? But no, as fate would have it, I believe the similarities between Chris Farley’s career trajectory and my own stop at “Second City’s Writing 1.”

So, a little about the class. The class’s official title was “Writing 1: 5-Day Intensive” and it was just as it sounds – a week-long intensive intro to sketch comedy writing. I didn’t have to apply or send in writing samples; anyone with a dream and a handful of vacation days to burn can sign up. Of course, a suggested acting/improv experience prereq would have been nice. That’s right, everyone had to do cold reads and improvisation during, and I can’t stress this enough, a WRITING class. Actually about 70% of class time was allocated to “acting out” our sketches we were assigned as homework the day prior. The other 30% of class time was spent learning about genres, character dialogue, scene setup, etc.

Enough about the stuff you’d find in a course brochure, here are three things I personally learned from my week with Second City.

  1. Ask “why” more. Everything should have a purpose and a reason to be – your storyline, characters, props, etc. While this may seem obvious, asking myself “why” throughout my writing process helped me to stay true to my characters, storylines and point of view, the latter being a major theme throughout the class.
  2. Act confident and no one will question you. Did I have any improv experience going into this? No. Do I like being in front of an audience? No. But I had fun with it because that’s all I really could do! No one doubted my improv ability, because I didn’t let myself doubt my ability (aside from my questionable Italian accent). And for me, that’s a powerful takeaway.
  3. Everyone has stories to tell. In our class of 9 we had an Aussie, a Canadian, a mom, a dad, a counselor, a pizza delivery guy, some students, some wanderers and only one writer by trade – me. We all told our own provocative, weird, original stories in our own hilarious ways. In advertising we often say, “everyone has a story,” but it was amazing to witness those stories being told organically, firsthand.

There you have it, some lessons you won’t find in my class notes, but ones that I surely did take away from my experience. If you ever find yourself in Chicago with a few hours to burn, you should absolutely check out a Second City show. I highly suggest seeing She The People. And if you’re at all curious about taking a class at Second City, I say go for it! Chances are you’re funnier than you think.

See more pics from the trip on the BMA instagram.

Lauren Barrett
Copywriter, Excursionist, Amy Poehler Wannabe

September 19, 2018

Welcome to the Team, DoodyCalls

And yes, we spelled that right. DoodyCalls is a national pet waste removal company that has come to us for a brand refresh. Their goal, and therefore our goal, is to make the brand more current as they continue to expand nationally. Let the bathroom humor commence as we answer the call of duty doody!

May 22, 2018

The Fortnite Craze — A Foreshadow of The Future of Media?

The popularity of E-Sports is exploding. And the recent Fortnite craze may foreshadow the future of media.

Let’s start with a story about a young man named Tyler Blevins. You may already know of him as Ninja. Ninja currently drives the heaviest social media interaction of any athlete on the internet. He doesn’t play in the NBA or the NFL. He’s a professional E-Sports gamer with a wildly popular YouTube channel and he earns $500K+ monthly from subscribers on Twitch who watch his video game-play.

I first heard of Blevins back in March when he was challenged a game of Fortnite Duos by platinum rap artist, Drake and their contest broke the internet. Ninja’s success story totally blew me away for a few minutes. The next weekend while on a playground trip with my kids (4 and 6), I heard a group of 10 year olds debating Ninja’s greatness. They understood exactly how he had monetized his video content, what he was earning, what charities he supports and they had all watched countless hours of his game-play.

The past 10 years have given us the mainstream-ification of social media and mobile user experiences. As I ponder where media is headed in the next few years it’s stories like Blevins’ that are breaking in the news and alive on the playground that make me wonder what’s next for emerging media.

This is emerging as mass culture. It leads the imagination into all aspects of communication and media behavior. Especially because it’s popular with a variety of ages but it’s huge with very young audiences who will be growing up quickly and taking their expectations of media with them. Their behaviors will shape the future of media.

We’ve seen what technology and social media have done to the attendance and ratings of live sports events. However it’s done very little to diminish the celebrity value of sports. Professional athletes and musicians are increasingly influential in our culture and video games are a way for them to relate with fans, as well as compete with each other in a crossover channel and merge audiences into an entirely new context by doing so.

There’s a story just this week of David Price, pitcher for the Boston Red Sox, who had to sit out of a game (his job!) due to carpal tunnel from playing Fortnite. He’s since committed not to play the game while in the ball park! “The Internet of Things,” especially voice enabled devices in the home and increasingly powerful portable technology means that all of this stuff is going to be always-on and always available, very soon. Brands and organizations that aren’t familar with e-sports or real-time social gaming may be the victims of the next massive disruption in marketing.

The marketing and media industries have been looking at real time opportunities, augmented reality, vIrtual reality, The IOT, Influencer marketing and social advertising among so many other things knowing it’s big and wondering exactly how it will all tie together. The interactive environment that gaming provides and the instant access to celebrity that social media offers seem to be merging right now in a manner that could shift from “rapidly growing” to “full on mainstream adoption” of internet connected, socially interactive environments for live entertainment.

There are fewer and fewer walls between people when it comes to communication. The opportunities created by that increasing level of connection is reinventing entertainment and leading media culture into new frontiers.

Jeff Smack
Director of Interactive Media

May 18, 2018

Time's Up Advertising — Taking a Stand and Creating Change

“I may have gotten this job because I’m a woman, but that won’t be why I keep it.”
–Kristen Cavallo
In response to recent and some not so recent events a few of the most powerful women in advertising started talking about trajectory-altering change in the industry. Those few grew to many, and those conversations became Time’s Up Advertising. On Monday May 14th the original steering committee called industry women across the nation to action with an open letter that signs off by saying:
“…As women in senior leadership positions in advertising, we’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.“
The Richmond panel discussion held at the Byrd Theater was one of 14 events that took place and was lead by panelists Kristen Cavallo (CEO of the Martin Agency), Camille Blanchard (VP, Head of Innovation at West Cary Group), Danielle Flagg (ECD at Arts & Letters Co.) and Jessica Hyche (Director of Client Services at the Martin Agency). The meeting was a public opportunity to address terms of sexual harassment and systemic inequality in the workplace, and begin to explore tangible solutions that would result in action.
We as communicators have an incredible responsibility to humanity. We have the power to drive cultural change, and so we rise up in the face of injustice and work to have a profound impact on those who will come after us.
Gloria Steinem said it best in her letter that was read aloud at the live stream of the Time’s Up Advertising event. It read:
“I wish I could be with you today raising consciousness and standards in the ad world, the biggest influence on human behavior. Create ads with men raising children and millions know it's possible. Show girls playing sports and girls see that our bodies are instruments, not ornaments. Show diverse people together and diversity becomes community. That's why Time's Up in the ad world will create such a multiplier effect for us all."
The event was an honest exploration of real issues, one that was long overdue. And for me, only 2 years into the industry it’s refreshing to look around a room and see fiery passionate, unabashedly bold and wickedly smart women who are not just talking about taking a stand, but have taken the stand and are talking about change.
-Connor Wood
Proofreader / Jr. Copywriter

May 18, 2018

Time’s Up Advertising — Taking a Stand and Creating Change

“I may have gotten this job because I’m a woman, but that won’t be why I keep it.”

–Kristen Cavallo

In response to recent and some not so recent events a few of the most powerful women in advertising started talking about trajectory-altering change in the industry. Those few grew to many, and those conversations became Time’s Up Advertising. On Monday May 14th the original steering committee called industry women across the nation to action with an open letter that signs off by saying:

“…As women in senior leadership positions in advertising, we’ve agreed that we have the power to change this business we love until it looks more like the industry we want to lead.“

The Richmond panel discussion held at the Byrd Theater was one of 14 events that took place and was lead by panelists Kristen Cavallo (CEO of the Martin Agency), Camille Blanchard (VP, Head of Innovation at West Cary Group), Danielle Flagg (ECD at Arts & Letters Co.) and Jessica Hyche (Director of Client Services at the Martin Agency). The meeting was a public opportunity to address terms of sexual harassment and systemic inequality in the workplace, and begin to explore tangible solutions that would result in action.

We as communicators have an incredible responsibility to humanity. We have the power to drive cultural change, and so we rise up in the face of injustice and work to have a profound impact on those who will come after us.

Gloria Steinem said it best in her letter that was read aloud at the live stream of the Time’s Up Advertising event. It read:

“I wish I could be with you today raising consciousness and standards in the ad world, the biggest influence on human behavior. Create ads with men raising children and millions know it's possible. Show girls playing sports and girls see that our bodies are instruments, not ornaments. Show diverse people together and diversity becomes community. That's why Time's Up in the ad world will create such a multiplier effect for us all."

The event was an honest exploration of real issues, one that was long overdue. And for me, only 2 years into the industry it’s refreshing to look around a room and see fiery passionate, unabashedly bold and wickedly smart women who are not just talking about taking a stand, but have taken the stand and are talking about change.

-Connor Wood
Proofreader / Jr. Copywriter

April 20, 2018

A Win Win Situation

Not only is Reservoir Distillery winning awards for whiskey, but winning awards for design as well! We took home Gold in the design category of The Richmond Show this year. Cheers!

bma_2.2 colored badges wide-01

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

LOCATION
1408a Roseneath Road
Richmond, Virginia 23230

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