THE ULTIMATE VIP EXPERIENCE

When the Virginia Lottery came to us with a new Scratcher that costs $30 and had a payout of $10 million, we saw it as an opportunity to reach a new audience, Lottery High Rollers, who see themselves as savvy gamblers. In order to reach this new audience, creative suggests that playing the 100X The Money Scratcher gives players the ultimate VIP experience.

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Resulted in 8% sales increase in Scratchers

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BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

LOCATION
1408a Roseneath Road
Richmond, Virginia 23230

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