We helped Southern States grow their business and create a united brand image across multiple products so that they could stay competitive with some of the largest retail chains in the world (think Walmart and Lowes).
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We rebuilt and redesigned their horse feed line, finding new ways to segment their lines and a brand new customer type. The repositioned, redesigned products generated a sales jump of 31%.
Our redeveloped Southern State’s pet food lines increased sales by 30% and helped the Southern States brand appeal to a broader audience of new customers while helping to reignite sales with loyal customers.