FIND YOUR INNER MECHANIC

We created a fresh look and feel for Chesterfield Auto Parts with a logo redesign and a campaign that appealed to new audiences, specifically young adults and females, without isolating the core customer. Messaging encouraged audiences to find their inner mechanics and #PickWithPride by visiting the yard and pulling a part themselves.

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BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

LOCATION
1408a Roseneath Road
Richmond, Virginia 23230

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