IT'S NOT A CAR, IT'S A CORVETTE

When the Virginia Lottery launched its new Corvette® and Ca$h Scratcher, BMA created a broad awareness campaign that focused on just the opposite – not having a Corvette. The campaign is anchored in the idea that owning a Corvette isn’t just about having a car, it’s about being part of a community of passionate, like-minded individuals. 

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The in-store experience did the heavy lifting for showcasing the aspirational American Classic.

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BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

LOCATION
1408a Roseneath Road
Richmond, Virginia 23230

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