DEJA VU

To demonstrate the multiplying effect of the Virginia Lottery's X The Money family of scratchers, we went for a :90 broadcast media buy and disguised six "repeating" spots in the space. The disruption of seeing the same commercial over and over and over created a déjà vu moment for the audience, reinforcing the core idea of the scratchers.

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BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

BARBER MARTIN AGENCY
1.804.320.3232
hello@barbermartin.com

LOCATION
1408a Roseneath Road
Richmond, Virginia 23230

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