BMA Account Executive, Michael Foster and Jeff Smack, our Director of Interactive Media, were invited to be team mentors at VCU's annual CreateAthon this year and had a great time getting involved.

If you're not aware, a CreateAthon is an overnight strategy and development session that can be held by any marketing-minded organization willing to contribute a whole lot of effort to benefit non-profit clients. It's an evolving experiment in skills-based volunteerism.
VCU's undergraduate advertising program puts on a really special one.
Dozens of advertising students are broken into small teams and assigned an organization and an objective. They work together with some guidance from mentors over a 24 hour period to gain some practical experience while striving to help non-profits break through marketing challenges.
It's a totally worthwhile event for everyone involved. Congratulations to all those students who thrived and survived this 24 hour adventure. We're looking forward to next year!
Jeff Smack
Director of Interactive Media